HONGKONG SUNDAY HERALD, 3rd MARCH, 1935.
Commercial Venture
com-
because of the lack of the funds, and the fact that the work to be done voluntarily, the
Two Empire Fairs have already hours, thus enabling both Chinese
combine been held in the past in and foreign visitors to business and pleasure. It is hoped memoration of Empire Day. They local interest, but that special fares and facilities will excited general be obtained from the Shipping there was no permanent organisa- Companies and Railways to attract tion, and visitors to Hong Kong from neighbouring towns and countries. had
Now The advantages to be gained by event was allowed to lapse.
run on purely the Colony from the Fair should be this Fair is being
A great deal of considerable; hotels and shops will commercial lines. benefit by the influx of visitors; the work is entailed, and finance will be who have read Shipping Companies will book extra required, as those
and even
about Fairs, or been to them, will passengers and freight;
exhibits of readily appreciate. It is not the the transport of the
to make machinery and other "Heavy lines" object of the organisers will provide business by no means profits out of this Fair, but as a Agency in these days. Amuse- great British Advertising The time is ripe for this en-negligible terprise and Hong Kong has here ment caterers of all kinds will also in the Far East, with eleven years' a great opportunity which must reap a harvest. not be allowed to slip.
This is an
Advantageous Effects
association with these Markets, they want to prove that such a Fair will be of immense benefit, and enhance and age of Fairs
One has only to turn to the his-the prosperity of the Colony. They Exhibitions, and they are to the big tory of the last 80 years to see what therefore urge the merchants' and manufacturing and distributing Industrial Fairs and Exhibitions manufacturers' Agents in Hong centres of to-day what the market have meant to Europe and America. Kong to give it their wholehearted town is to the rural area.
Since the Prince Consort, whose support and ensure its success. The British Empire and China services to Britain are now being They have every reason to believe Trade Fair aims at enabling Bri-appreciated, organised the Great that the manufacturers abroad will tish and Chinese merchants to come Exhibition in 1854, at Hyde Park, take advantage of this Event. together to see what they can offer the movement has grown steadily. Promises of support have already one another. Times have changed One calls to mind the White City been received from New Zealand and the days are long past when
Bush, the Wembly and at Shepherds
Australia, also from upcountry trade consisted of receiv-
Exhibition, the recent French clients who employ the advertising ing, regularly as clockwork, orders Colonial Exhibition at Paris and services of the organisers. from foreign firms for certain
while Fair, Chicago World Chinese products, and from regular Olympia is, to all intents and pur- Chinese clients for certain Western poses, London's permanent Fair and goods.
Exhibition.
the
other
Plans Now Available Further details of this project!
Il will
will appear in due course. Plans of The Personal Touch
It seems that sooner or later the Building showing full details of Business with China is to be had, there must be a big permanent sections allocated to the various but it has to be searched for, and Trade Fair in South China. The parts of the Empire and China, enterprising competitors are get-organisation of Chinese trade on sizes of stalls and charges, are now ting in touch with the Chinese modern lines makes this necessary, ready and can be had by applica buyer and seeking to meet his and it is the aim of the organisers tion to the organisers, The Adver requirements.
to make this Fair the forerunner of tising and Publicity Bureau, Ltd. a regular event, and the Colony is (China and Malaya), whose Head going to derive great commercial Office is in St. George's Building, benefit thereby as Hong Kong has Hong Kong, entrance from Chater every chance to make scene of the Fair that South China
This Firm was responsible for a needs. If this attempt is the suc-most striking Stand representing cess it is hoped to be, it will be one Hong Kong and Malaya at the Bri-
tish of the big Fairs of the world.
Advertising Exhibition at Olympia in 1933.
Nothing will do more to engage the interest of the Chinese and British buyers than a Fair in an attractive centre like Hong Kong. Instead of buying by correspond- ence, or on a traveller's visit, they will be able to come and see what each other has to offer, to compare prices and quality, and to get in personal touch with each other.
in
This Fair will be modelled on the British Industries Fair held England every year, and will there- fore follow the most up-to-date lines. Not only samples and the usual stall exhibits will be shown, but also films, models and appro- priate catalogues and literature will be distributed. A feature of the arrangements will be a special In- terpretation Service for Chinese visitors, and conferences and ad- dresses will be specially arranged.
Outside Amusements Moreover, as customary at all Fairs, every effort will be made to provide the usual outside amuse- ments and attractions for leisure
itself the Road.
National S. China Market Hong Kong is the great meeting
It will be interesting to note that the organisers have secured the support of some prominent and place of the two currents of trade, leading men in the Colony, who and the natural "exchange and mart have accepted an invitation to sit of South China." It is the finan-on an Advisory Committee com- cial and distributing centre, and, prised of sixteen people. above all, it is the deep sea port The organisers also hope to form for South China. Ocean-going la Grand Council of Patronage of ships call here to meet the junks the leading personalities and cap- and steamers from the Delta Towns tains of industry in Hong Kong, and the West River. A most im- whose sympathy and support they. portant Railway in South China has hope to enlist. its terminus in the Colony, and thus It is hoped that the Firms of the whole transport system, by Hong Kong will co-operate in mak- water, and by rail, converges uponing the Fair a permanent asset of Hong Kong.
increasing value to themselves, to
This prosperous,
beautiful and China, to the Colony, and to the well-governed Colony is, therefore, British Empire. the natural setting for a big Indus- trial Fair.
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